NOIR NOIR
Minimal forms, maximum presence.

NOIR NOIR already had a strong visual identity. The challenge was not to reinvent it, but to give it space, movement and presence online.

Designed as a fully custom WordPress platform, the website merges a flexible portfolio with Chambre Noire, an autonomous space where architecture dissolves into images, research and intuition.

Each project unfolds as a carefully orchestrated journey. From landscape to detail. From first impression to built reality.

The result is a digital presence with a clear point of view, minimal, immersive and unmistakably NOIR.

Client:
NOIR NOIR

Category:
Architecture

Scope:
Web design
Web development
Art direction

Animation Development :
Intrépide studio

From landscape to structure, from structure to detail, the gaze slowly closes in. Distance becomes context, proximity becomes material, every sequence its narrative.

Every project begins with a conversation. Between Thomas and Nicolas. Between ideas, materials, and people. Together with their collaborators, they form the collective voice of NOIR NOIR.

Chambre Noire reveals the sketches, impulses, experiments, and uncertainties that shape NOIR NOIR's creative process. Rather than documenting finished architecture, it invites visitors into the studio's raw imagination. An immersive and experimental space where ideas emerge, evolve, and sometimes remain beautifully unresolved.

Selected projects:

FrancoFaune 2025, festival curieux, audacieux et néanmoins cordialVisual Identity | Graphic guidelines | Copywriting | Digital design | Print

Amoji, Architecture like youBrand naming | Messaging | Brand identity | Graphic guidelines | Website design

Rebranding Chifuri, a modern chinese family kitchenStrategy | Positioning | Brand identity | Packaging | Website design

Zuny, No future but full dataBrand identity | Brand style guides

Rebranding Hector ChickenBrand identity | Messaging | Packaging

Lee® 125 years of denimBranding | Ads | Website Design | Retouching

Kick eco projects locallyBrand identity | Brand style guides | Ads

Makisu, sushis & sunshineBrand identity | Packaging

Cocaine Piss 2019 releasesPhotography | Vinyl Cover Art

Lee101® Spring/Summer 2016 catalogDesign | Retouching | Print

Photographs from Cocaine PissPhotography | Analog Photography

©TönnesDesignCo.

Reach
thierry (@) thierrytonnes.com
+32 496 89 35 25

Location
Brussels - Waterloo
Belgium