Chinese street food

Re-branding a modern chinese family kitchen: Chifuri

chifuri.be ↗

Established in 1997, Chifuri restaurant was created by the aging mother and father of the chinese Yu family. The two sons are taking over the business and in an effort to modernise their branding and stand out on the field they came here to re-brand the company.

Chifuri is a modern chinese family kitchen which offers food to go, delivery, catering and ought to be accessible. The branding they previously had was not professional enough, logos and assets were not visible and strong on windows and the message was not clear.

The goal was to come with a new strategy and positioning that fits the brand: Chinois chez soi - Chinese homestyle cookery. After that we created a more visible and unique logo that represents the father founder of the restaurant in a tribute to the family style kitchen of Chifuri, also to be closer to the customer which is in the DNA of the brand. And then we delivered all the graphic assets, a brand guidelines, noodles & rice packaging, menus, windows, socials posts and many more.

Results: 2 new kitchen opening in year one.

Client:
Chifuri

Category:
Food

Scope:
Strategy & positioning
Messaging
Branding
Packaging
Web design & development

Messaging

"Chinois chez soi"
"Chinese homestyle cookery"

Chifuri is a modern chinese family kitchen which offers food to go, delivery, catering and ought to be accessible. Chinois chez soi, it's like having a chinese chef at home.