FrancoFaune 2025
Festival curieux, audacieux et néanmoins cordial.
For the 2025 edition of FrancoFaune, the brief was clear: break the system and rebuild the visual identity from the ground up. Three studios entered the ring, TönnesDesignCo came out on top.
The direction? Raw, punk, unapologetically free. No boxes, no labels, no clean narratives. Just space for artists to exist as they are. At the same time, the identity had to root itself in Brussels, embracing its surreal humor, its contradictions, its beautifully messy truth.
Tape became a central graphic element, a direct nod to sound engineers and the live scene, bringing in that DIY, rough-edged energy. Around it, illustrations and copywriting inject a distinctly Belgian tone: absurd, self-aware, and slightly off.
We built a complete visual system: custom typeface, bold graphic language, and a full rollout across print and digital. A full-spectrum collaboration, from concept to production, ensuring strong consistency across every touchpoint.
Client:
FrancoFaune
Category:
Culture & Event
Scope:
Visual identity
Graphic guidelines
Copywriting
Digital design
Print
Animation:
William Togni @ Takeshapestudio
Selected projects:
Noir Noir, minimal forms, maximum presence.Web design | Web Development | Art direction
Amoji, Architecture like youBrand naming | Messaging | Brand identity | Graphic guidelines | Website design
Rebranding Chifuri, a modern chinese family kitchenStrategy | Positioning | Brand identity | Packaging | Website design
Zuny, No future but full dataBrand identity | Brand style guides
Rebranding Hector ChickenBrand identity | Messaging | Packaging
Lee® 125 years of denimBranding | Ads | Website Design | Retouching
Kick eco projects locallyBrand identity | Brand style guides | Ads
Makisu, sushis & sunshineBrand identity | Packaging
Branding for the tattoo artist BurtonursaeminorisBranding | Logotype | Print
Cocaine Piss 2019 releasesPhotography | Vinyl Cover Art
Lee101® Spring/Summer 2016 catalogDesign | Retouching | Print
San tattoo artist business cardBranding | Print
Photographs from Cocaine PissPhotography | Analog Photography
Le101® Fall/Winter 2014 catalogDesign | Print