LEE101® SPRING SUMMER 2016 CATALOG

Lee101® is the premium skillcrafted men's collection by Lee® for jeans aficionado. The 2016 spring summer pieces are modern classics created with a sense of nostalgia and designed with rare fabrics. For this seasonal book, we wanted to highlight the handcrafted details and emphasize on the high grade worn-in denim. The catalog was displayed wherever the Lee101® line was sold.

Client:
Lee® Europe

Category:
Fashion

Scope:
Photo development & retouching
Graphic design
Print

LEE101-journal-fullsize-15
lee101-journal-small-images-2
lee101-journal-small-images-
LEE101-journal-fullsize-17
lee101-journal-small-images-4
lee101-journal-small-images-3
LEE101-journal-fullsize-18
Lee101-journal-small-images-2-
Lee101-journal-small-images-2-2
Lee101-journal-small-images-2-3
Lee101-journal-small-images-2-4

Selected projects:

NO FUTURE BUT FULL DATAArt direction, Branding

REBRANDING HECTOR CHICKENArt direction, branding, messaging, packaging

LEE® 125 YEARS OF DENIMBranding, print, webdesign, retouching

COCAINE PISS RELEASES FROM 2019Art direction, graphic design, photography

MAKISU - SUSHI & SUNSHINEBranding, print, packaging

LEE101® SPRING SUMMER 2016 CATALOGGraphic design, retouching, print

COCAINE PISS LIFESTYLEPhotography, Analog photography

LEE101® FALL WINTER 2014 CATALOGGraphic design, print

BRANDING COLLECTIONBranding, guidelines & systems, print

thierry (@) thierrytonnes.com

©Thierry Tönnes 2018