Lee101® Spring/Summer 2016 catalog

Lee101® is the premium skillcrafted men's collection by Lee® for jeans aficionado. The 2016 spring summer pieces are modern classics created with a sense of nostalgia and designed with rare fabrics. For this seasonal book, we wanted to highlight the handcrafted details and emphasize on the high grade worn-in denim. The catalog was displayed wherever the Lee101® line was sold.

Client:
Lee® Europe

Category:
Fashion

Role:
Photo development & retouching
Graphic design
Print

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LEE101-journal-fullsize-17
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LEE101-journal-fullsize-18
Lee101-journal-jacket-men-retouching
Lee101-journal-jacket-retouching
Lee101-journal-green-top-retouching
Lee101-journal-shirt-retouching

Selected projects:

Amoji, Architecture like youBrand naming | Messaging | Brand identity | Graphic guidelines | Website design

Rebranding a modern chinese family kitchenStrategy | Positioning | Brand identity | Packaging | Website design

No future but full dataBrand identity | Brand style guides

Rebranding Hector ChickenBrand identity | Messaging | Packaging

Lee® 125 years of denimBranding | Ads | Website Design | Retouching

Kick eco projects locallyBrand identity | Brand style guides | Ads

Makisu, sushis & sunshineBrand identity | Packaging

Cocaine Piss 2019 releasesPhotography | Vinyl Cover Art

Lee101® Spring/Summer 2016 catalogDesign | Retouching | Print

Photographs from Cocaine PissPhotography | Analog Photography

©TönnesDesignCo.

Reach
thierry (@) thierrytonnes.com
+32 496 89 35 25

Location
Brussels - Belgium