Lee101® Spring/Summer 2016 catalog

Lee101® is the premium skillcrafted men's collection by Lee® for jeans aficionado. The 2016 spring summer pieces are modern classics created with a sense of nostalgia and designed with rare fabrics. For this seasonal book, we wanted to highlight the handcrafted details and emphasize on the high grade worn-in denim. The catalog was displayed wherever the Lee101® line was sold.

Client:
Lee® Europe

Category:
Fashion

Role:
Photo development & retouching
Graphic design
Print

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LEE101-journal-fullsize-17
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LEE101-journal-fullsize-18
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Lee101-journal-small-images-2-4

Selected projects:

Rebranding a modern chinese family kitchenStrategy, Positioning, Branding, Packaging, Webdesign

No future but full dataArt direction, Branding

Lee® 125 years of denimBranding, print, webdesign, retouching

Rebranding Hector ChickenArt direction, branding, messaging, packaging

Makisu, sushis & sunshineBranding, print, packaging

Cocaine Piss 2019 releasesArt direction, graphic design, photography

Lee101® Spring/Summer 2016 catalogGraphic design, retouching, print

Photographs from Cocaine PissPhotography, Analog photography

Le101® Fall/Winter 2014 catalogGraphic design, print

Branding galleryBranding, guidelines & systems, print

©Thierry Tönnes 2021

Reach
thierry (@) thierrytonnes.com
+32 496 89 35 25

Location
Brussels - Belgium