Lee101® Fall/Winter 2014 catalog

Confident in form and function, Lee101® is a range of premium men's clothing with smart fit, flawless manufacturing and the world's finest fabrics. This collection walks between the line of modernity and heritage with rich black tones, which describes as well our design process and print expertise applied to the book. The catalog was displayed wherever the Lee101® line was sold.

Client:
Lee® Europe

Category:
Fashion

Role:
Graphic design
Print

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Heritage focused but future-thinking

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Selected projects:

Amoji, Architecture like youBrand naming | Messaging | Brand identity | Graphic guidelines | Website design

Rebranding a modern chinese family kitchenStrategy | Positioning | Brand identity | Packaging | Website design

No future but full dataBrand identity | Brand style guides

Rebranding Hector ChickenBrand identity | Messaging | Packaging

Lee® 125 years of denimBranding | Ads | Website Design | Retouching

Kick eco projects locallyBrand identity | Brand style guides | Ads

Makisu, sushis & sunshineBrand identity | Packaging

Cocaine Piss 2019 releasesPhotography | Vinyl Cover Art

Lee101® Spring/Summer 2016 catalogDesign | Retouching | Print

Photographs from Cocaine PissPhotography | Analog Photography

©TönnesDesignCo.

Reach
thierry (@) thierrytonnes.com
+32 496 89 35 25

Location
Brussels - Belgium