Lee101® Fall/Winter 2014 catalog

Confident in form and function, Lee101® is a range of premium men's clothing with smart fit, flawless manufacturing and the world's finest fabrics. This collection walks between the line of modernity and heritage with rich black tones, which describes as well our design process and print expertise applied to the book. The catalog was displayed wherever the Lee101® line was sold.

Client:
Lee® Europe

Category:
Fashion

Role:
Graphic design
Print

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Heritage focused but future-thinking

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Selected projects:

Rebranding a modern chinese family kitchenStrategy, Positioning, Branding, Packaging, Webdesign

No future but full dataArt direction, Branding

Lee® 125 years of denimBranding, print, webdesign, retouching

Rebranding Hector ChickenArt direction, branding, messaging, packaging

Makisu, sushis & sunshineBranding, print, packaging

Cocaine Piss 2019 releasesArt direction, graphic design, photography

Lee101® Spring/Summer 2016 catalogGraphic design, retouching, print

Photographs from Cocaine PissPhotography, Analog photography

Le101® Fall/Winter 2014 catalogGraphic design, print

Branding galleryBranding, guidelines & systems, print

©Thierry Tönnes 2021

Reach
thierry (@) thierrytonnes.com
+32 496 89 35 25

Location
Brussels - Belgium