ZUNY is a 100% digital “new generation” telco offer, launched by VOO in Brussels and Wallonia. Satisfaction agency mission was to design a dedicated communication platform to be deployed on all touchpoints: OOH – Digital – BTL.
They asked me to re-work and balance the pre-existing logo, to come up with digital culture assets, colors and fonts by creating an identity targeted to a young audience. I was also asked to create posters and instagram layouts template for their campaign and futur works.
What made this campaign unique was the agency’s desire to put real digital culture at the heart of the project, working with connectivity as a direct means of expression for millennials and Generation Z. On the social-digital level, to give the project an extra cultural dimension.
Before / after
NO FUTURE BUT FULL DATAArt direction, Branding
REBRANDING HECTOR CHICKENArt direction, branding, messaging, packaging
LEE® 125 YEARS OF DENIMBranding, print, webdesign, retouching
COCAINE PISS RELEASES FROM 2019Art direction, graphic design, photography
MAKISU - SUSHI & SUNSHINEBranding, print, packaging
BURTONURSAEMINORIS TATTOO ARTIST IDENTITYBranding, print
LEE101® SPRING SUMMER 2016 CATALOGGraphic design, retouching, print
COCAINE PISS LIFESTYLEPhotography, Analog photography
LEE101® FALL WINTER 2014 CATALOGGraphic design, print
SAN TATTOO ARTIST BUSINESS CARDBranding, print
BRANDING COLLECTIONBranding, guidelines & systems, print