ZUNY — NO FUTURE BUT FULL DATA

ZUNY is a 100% digital “new generation” telco offer, launched by VOO in Brussels and Wallonia. Satisfaction agency mission was to design a dedicated communication platform to be deployed on all touchpoints: OOH – Digital – BTL. 

They asked me to re-work and balance the pre-existing logo, to come up with digital culture assets, colors and fonts by creating an identity targeted to a young audience. I was also asked to create posters and instagram layouts template for their campaign and futur works.

What made this campaign unique was the agency’s desire to put real digital culture at the heart of the project, working with connectivity as a direct means of expression for millennials and Generation Z. On the social-digital level, to give the project an extra cultural dimension.

Client:
VOO

Role:
Art Director
Graphic design

ZUNY-2-identity
ZUNY-2b-identity
ZUNY-4-logo-color
ZUNY-3-logo-rework

Before / after

ZUNY-5-icons
ZUNY-6-graphic-guidelines
ZUNY-8-posters
ZUNY-9-instagram-2
ZUNY-10-poster-wall
ZUNY-11-pattern

Selected projects:

NO FUTURE BUT FULL DATAArt direction, re-branding, layout

REBRANDING HECTOR CHICKENArt direction, branding, packaging

LEE® 125 YEARS OF DENIMBranding, webdesign, retouching, print

COCAINE PISS RELEASES FROM 2019Art direction, graphic design, photography

MAKISU - SUSHI & SUNSHINEBranding, print, packaging

LEE101® SPRING SUMMER 2016 CATALOGGraphic design, retouching, print

LEE101® FALL WINTER 2014 CATALOGGraphic design, print

SAN TATTOO ARTIST BUSINESS CARDGraphic design, print

BRANDING COLLECTIONBranding, print, graphic guidelines

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