No future but full data
Zuny

Established in 1994, Hector Chicken fast food chain offers delicious fried chicken in 8 belgian and french restaurants. They breed chickens locally and delivers affordable halal family meals 7 days a week.

The mission was to refresh the brand identity and create new packaging solutions and keep the Hector Chicken DNA.

To design the new logo, we kept the caricature of the CEO as a chicken, made it more legible, with cleaner lines and friendlier face with an emphasis on the wink ;)

The new fonts and colors also keep the Hector Chicken DNA and enhance the deliciousness of the restaurant. Packagings are created to be natural and affordable, easy to use.

The result is a big boost in street visibility and brand recognition.

Client:
VOO

Category:
Telecom

Scope:
Art Direction
Branding

ZUNY-2-identity
ZUNY-2b-identity
ZUNY-4-logo-color
ZUNY-3-logo-rework
ZUNY-5-icons
ZUNY-6-graphic-guidelines
ZUNY-8-posters
ZUNY-9-instagram-2
ZUNY-10-poster-wall
ZUNY-11-pattern

Selected projects:

No future but full dataArt direction, Branding

Rebranding Hector ChickenArt direction, branding, messaging, packaging

Lee® 125 years of denimBranding, print, webdesign, retouching

Cocaine Piss 2019 releasesArt direction, graphic design, photography

Makisu, sushis & sunshineBranding, print, packaging

Lee101® Spring/Summer 2016 catalogGraphic design, retouching, print

Photographs from Cocaine PissPhotography, Analog photography

Le101® Fall/Winter 2014 catalogGraphic design, print

Branding galleryBranding, guidelines & systems, print

©Thierry Tönnes 2021

Reach
thierry (@) thierrytonnes.com
+32 496 89 35 25

Location
Brussels - Belgium