In 2014, Lee®’s 125th anniversary drove a series of special projects and exciting events, bound up in one yearlong celebration. Satisfaction agency was asked to create a 125th year celebration identity that reflects the authenticity and craftsmanship of Lee®'s culture. During a year, the original logo has been granted with a laurel wreath that honors and celebrates the exceptional long-lasting life of Lee®. The anniversary logo was declined in 3 forms (laurel, celebration and collection) to support the variety of assets we created.
Results: From 3rd to 1st Top of mind Scandinavia.
For this rather special collection, four successful designers (Downan Harrel, Emma François, Örjan Andersson, Filles à Papa) reinvented iconic and modern Lee® pieces with their own cratfsmanship and aesthetic. The printed catalog took advantage of the Lee® 125th anniversary logo to reveal Lee®'s heritage using a contemporary technique.
Amoji, Architecture like youBrand naming | Messaging | Brand identity | Graphic guidelines | Website design
Rebranding a modern chinese family kitchenStrategy | Positioning | Brand identity | Packaging | Website design
No future but full dataBrand identity | Brand style guides
Rebranding Hector ChickenBrand identity | Messaging | Packaging
Lee® 125 years of denimBranding | Ads | Website Design | Retouching
Kick eco projects locallyBrand identity | Brand style guides | Ads
Makisu, sushis & sunshineBrand identity | Packaging
Branding for the tattoo artist BurtonursaeminorisBranding | Logotype | Print
Cocaine Piss 2019 releasesPhotography | Vinyl Cover Art
Lee101® Spring/Summer 2016 catalogDesign | Retouching | Print
San tattoo artist business cardBranding | Print
Photographs from Cocaine PissPhotography | Analog Photography
Le101® Fall/Winter 2014 catalogDesign | Print