Rebranding Hector Chicken

For chicken lovers
Hector Chicken

Established in 1994, Hector Chicken fast food chain offers delicious fried chicken in 8 belgian and french restaurants. They breed chickens locally and delivers affordable halal family meals 7 days a week.

The mission was to refresh the brand identity and create new packaging solutions and keep the Hector Chicken DNA.

To design the new logo, we kept the caricature of the CEO as a chicken, made it more legible, with cleaner lines and friendlier face with an emphasis on the wink ;)

The new fonts and colors also keep the Hector Chicken DNA and enhance the deliciousness of the restaurant. Packagings are created to be natural and affordable, easy to use.

The result is a big boost in street visibility and brand recognition.

Client:
Hector Chicken

Category:
Food

Scope:
Art Direction
Branding
Packaging
Messaging

Team:
Stereo Agency

Illustrations:
Tom Bornarel

Hector-chicken-brand-identity-logo-1
Hector-chicken-branding-logo-rework

Before / after

Hector-chicken-branding-logo-photography
Hector-chicken-branding-logo-colors
Hector-chicken-branding-signage
Hector-chicken-branding-logotype-2
Hector-chicken-branding-logotype
Hector-chicken-branding-typography
Hector-chicken-poster-ads-abribus
STEREO-cases-Hector-11
Hector-chicken-branding-packaging-bag
Hector-chicken-branding-packaging-burger
Hector-chicken-branding-pattern-illustrations

Selected projects:

Amoji, Architecture like youBrand naming | Messaging | Brand identity | Graphic guidelines | Website design

Rebranding a modern chinese family kitchenStrategy | Positioning | Brand identity | Packaging | Website design

No future but full dataBrand identity | Brand style guides

Rebranding Hector ChickenBrand identity | Messaging | Packaging

Lee® 125 years of denimBranding | Ads | Website Design | Retouching

Kick eco projects locallyBrand identity | Brand style guides | Ads

Makisu, sushis & sunshineBrand identity | Packaging

Cocaine Piss 2019 releasesPhotography | Vinyl Cover Art

Lee101® Spring/Summer 2016 catalogDesign | Retouching | Print

Photographs from Cocaine PissPhotography | Analog Photography

©TönnesDesignCo.

Reach
thierry (@) thierrytonnes.com
+32 496 89 35 25

Location
Brussels - Belgium