Established in 1994, Hector Chicken fast food chain offers delicious fried chicken in 8 belgian and french restaurants. They breed chickens locally and delivers affordable halal family meals 7 days a week.
The mission was to refresh the brand identity and create new packaging solutions and keep the Hector Chicken DNA.
To design the new logo, we kept the caricature of the CEO as a chicken, made it more legible, with cleaner lines and friendlier face with an emphasis on the wink ;)
The new fonts and colors also keep the Hector Chicken DNA and enhance the deliciousness of the restaurant. Packagings are created to be natural and affordable, easy to use.
The result is a big boost in street visibility and brand recognition.
Before / after
NO FUTURE BUT FULL DATAArt direction, Branding
REBRANDING HECTOR CHICKENArt direction, branding, messaging, packaging
LEE® 125 YEARS OF DENIMBranding, print, webdesign, retouching
COCAINE PISS RELEASES FROM 2019Art direction, graphic design, photography
MAKISU - SUSHI & SUNSHINEBranding, print, packaging
BURTONURSAEMINORIS TATTOO ARTIST IDENTITYBranding, print
LEE101® SPRING SUMMER 2016 CATALOGGraphic design, retouching, print
COCAINE PISS LIFESTYLEPhotography, Analog photography
LEE101® FALL WINTER 2014 CATALOGGraphic design, print
SAN TATTOO ARTIST BUSINESS CARDBranding, print
BRANDING COLLECTIONBranding, guidelines & systems, print