REBRANDING HECTOR CHICKEN

HECTOR CHICKEN — FOR CHICKEN LOVERS

Established in 1994, Hector Chicken fast food chain offers delicious fried chicken in 8 belgian and french restaurants. They breed chickens locally and delivers affordable halal family meals 7 days a week.

The mission was to refresh the brand identity and create new packaging solutions and keep the Hector Chicken DNA.

To design the new logo, we kept the caricature of the CEO as a chicken, made it more legible, with cleaner lines and friendlier face with an emphasis on the wink ;)

The new fonts and colors also keep the Hector Chicken DNA and enhance the deliciousness of the restaurant. Packagings are created to be natural and affordable, easy to use.

The result is a big boost in street visibility and brand recognition.


Client:
Hector Chicken

Category:
Food

Scope:
Art Direction
Branding
Packaging
Messaging

Team:
Stereo Agency

Illustrations:
Tom Bornarel

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Before / after

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Selected projects:

NO FUTURE BUT FULL DATAArt direction, Branding

REBRANDING HECTOR CHICKENArt direction, branding, messaging, packaging

LEE® 125 YEARS OF DENIMBranding, print, webdesign, retouching

COCAINE PISS RELEASES FROM 2019Art direction, graphic design, photography

MAKISU - SUSHI & SUNSHINEBranding, print, packaging

LEE101® SPRING SUMMER 2016 CATALOGGraphic design, retouching, print

COCAINE PISS LIFESTYLEPhotography, Analog photography

LEE101® FALL WINTER 2014 CATALOGGraphic design, print

BRANDING COLLECTIONBranding, guidelines & systems, print

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©Thierry Tönnes 2018