For chicken lovers
Hector Chicken
Established in 1994, Hector Chicken fast food chain offers delicious fried chicken in 8 belgian and french restaurants. They breed chickens locally and delivers affordable halal family meals 7 days a week.
The mission was to refresh the brand identity and create new packaging solutions and keep the Hector Chicken DNA.
To design the new logo, we kept the caricature of the CEO as a chicken, made it more legible, with cleaner lines and friendlier face with an emphasis on the wink ;)
The new fonts and colors also keep the Hector Chicken DNA and enhance the deliciousness of the restaurant. Packagings are created to be natural and affordable, easy to use.
The result is a big boost in street visibility and brand recognition.
Client:
Hector Chicken
Category:
Food
Scope:
Art Direction
Branding
Packaging
Messaging
Team:
Stereo Agency
Illustrations:
Tom Bornarel
Before / after
Selected projects:
Rebranding a modern chinese family kitchenStrategy, Positioning, Branding, Packaging, Webdesign
No future but full dataArt direction, Branding
Lee® 125 years of denimBranding, print, webdesign, retouching
Rebranding Hector ChickenArt direction, branding, messaging, packaging
Makisu, sushis & sunshineBranding, print, packaging
Cocaine Piss 2019 releasesArt direction, graphic design, photography
A tattoo artist identity for BurtonursaeminorisBranding, print
Lee101® Spring/Summer 2016 catalogGraphic design, retouching, print
San tattoo artist business cardBranding, print
Photographs from Cocaine PissPhotography, Analog photography
Le101® Fall/Winter 2014 catalogGraphic design, print
Branding galleryBranding, guidelines & systems, print