Established in 1994, Hector Chicken fast food chain offers delicious fried chicken in 8 belgian and french restaurants. They breed chickens locally and delivers affordable halal family meals 7 days a week.
The mission was to refresh the brand identity and create new packaging solutions and keep the Hector Chicken DNA.
To design the new logo, we kept the caricature of the CEO as a chicken, made it more legible, with cleaner lines and friendlier face with an emphasis on the wink ;)
The new fonts and colors also keep the Hector Chicken DNA and enhance the deliciousness of the restaurant. Packagings are created to be natural and affordable, easy to use.
The result is a big boost in street visibility and brand recognition.
Before / after
Amoji, Architecture like youBrand naming | Messaging | Brand identity | Graphic guidelines | Website design
Rebranding a modern chinese family kitchenStrategy | Positioning | Brand identity | Packaging | Website design
No future but full dataBrand identity | Brand style guides
Rebranding Hector ChickenBrand identity | Messaging | Packaging
Lee® 125 years of denimBranding | Ads | Website Design | Retouching
Kick eco projects locallyBrand identity | Brand style guides | Ads
Makisu, sushis & sunshineBrand identity | Packaging
Branding for the tattoo artist BurtonursaeminorisBranding | Logotype | Print
Cocaine Piss 2019 releasesPhotography | Vinyl Cover Art
Lee101® Spring/Summer 2016 catalogDesign | Retouching | Print
San tattoo artist business cardBranding | Print
Photographs from Cocaine PissPhotography | Analog Photography
Le101® Fall/Winter 2014 catalogDesign | Print