Lee101® is the premium skillcrafted men's collection by Lee® for jeans aficionado. The 2016 spring summer pieces are modern classics created with a sense of nostalgia and designed with rare fabrics. For this seasonal book, we wanted to highlight the handcrafted details and emphasize on the high grade worn-in denim. The catalog was displayed wherever the Lee101® line was sold.
Selected projects:
Amoji, Architecture like youBrand naming | Messaging | Brand identity | Graphic guidelines | Website design
Rebranding a modern chinese family kitchenStrategy | Positioning | Brand identity | Packaging | Website design
No future but full dataBrand identity | Brand style guides
Rebranding Hector ChickenBrand identity | Messaging | Packaging
Lee® 125 years of denimBranding | Ads | Website Design | Retouching
Kick eco projects locallyBrand identity | Brand style guides | Ads
Makisu, sushis & sunshineBrand identity | Packaging
Branding for the tattoo artist BurtonursaeminorisBranding | Logotype | Print
Cocaine Piss 2019 releasesPhotography | Vinyl Cover Art
Lee101® Spring/Summer 2016 catalogDesign | Retouching | Print
San tattoo artist business cardBranding | Print
Photographs from Cocaine PissPhotography | Analog Photography
Le101® Fall/Winter 2014 catalogDesign | Print