In 2014, Lee®’s 125th anniversary drove a series of special projects and exciting events, bound up in one yearlong celebration. Satisfaction agency was asked to create a 125th year celebration identity that reflects the authenticity and craftsmanship of Lee®'s culture. During a year, the original logo has been granted with a laurel wreath that honors and celebrates the exceptional long-lasting life of Lee®. The anniversary logo was declined in 3 forms (laurel, celebration and collection) to support the variety of assets we created.
For this rather special collection, four successful designers (Downan Harrel, Emma François, Örjan Andersson, Filles à Papa) reinvented iconic and modern Lee® pieces with their own cratfsmanship and aesthetic. The printed catalog took advantage of the Lee® 125th anniversary logo to reveal Lee®'s heritage using a contemporary technique.
LEE® 125 YEARS COLLECTION POSTERS
LEE® 125 YEARS WEBSITE
LEE® 125 YEARS CAMPAIGN & POS
Photo development & retouching
LEE® 125 YEARS OF DENIMGraphic design, webdesign, retouching, print
LEE101® FALL WINTER 2014 CATALOGGraphic design, print
LEE101® SPRING SUMMER 2016 CATALOGGraphic design, retouching, print
SAN TATTOO ARTIST BUSINESS CARDGraphic design, print
MAKISU - SUSHI & SUNSHINEGraphic design, print
MISC. BRANDINGGraphic design, print